Back to basics

Branding Concept

What is the first thing that comes to your mind when you ponder about the term “brand”? For some it might be a name, for others, a brand might be related to a logo, feeling or a particular product or service. In today’s scenario, success has only one formula “A brand before business!”

So what exactly is a brand? By definition, a brand is anything ranging from a name, design, symbol to a term or any other distinctive feature (USP) that makes one stand out in the sea of other businesses. And taking the concept of a brand forward, branding can be defined as the process that involves researching, developing, and application of a distinctive feature set to your organization so that consumers can associate with you. Branding is something that begins at the heart of your business and goes on till you touch the soul of your consumer!

Why Branding Matters
Why Branding is important?

In today’s time, products are not merely products, right? Starbucks is more than just a simple coffee and the iPhone isn’t just a phone. Interacting with certain products or services provide us with euphoric experiences, and consumers buy them keeping the experiences in mind. Companies marketing these experiences know exactly how to connect with the consumers with such experiences, that’s when branding comes to play, which is exactly what separates the generic from a brand! Building a brand before a business can have a profound impact on how your business grows. Branding can change people’s perception of your business, give you the competitive edge, and even be the most valuable intangible asset when it comes to sparking a connection with your consumers and turning them into loyal advocates for your business (or as we say your brand). Why branding matters in making a business successful has innumerable answers, from increasing business value, generating new customers to improving employee satisfaction and pride, and establishing your organisation’s credibility. Today Branding is the new business so start building a brand not just another business.

Elements of Branding!

With such intense competition in the market, consumers always seek more, the best value for their money and organisations who have perfected the art of branding are amongst the most successful ones for whom their brand is their business. So what exactly constitutes a brand that is to be reckoned with? There are many ‘branding elements’ that make a brand what it is. Starting from a simple Vision & Mission Statement to  Brand Name, Logo, Tagline, Graphics, Website, every building block that helps form a connection with the consumer is a part of the Branding Elements. Diligent use of the elements of branding is what separates the iPhone from other phones and Starbucks from other coffees, it is what separates an average brand from a great brand. From the choice of words in their social media captions and graphics to the latest billboard or the material used in packaging design, all these elements of branding help to create an alluring brand persona and identity with whom everyone wants to connect.

ABRANDA STUDIO AND BRANDING!

ABRANDA STUDIO– A BRAND THAT LOVES BRANDS, is a creative agency, that has dedicated itself to brand identity design, positioning and communication. At the heart of this brand is a simple vision & mission, building brands that people fall in love with. Abranda Studio lives and breathes everything BRANDING!