Visual Identity

‛It only takes 33 milliseconds to make an impression!

~ Study from the University of York

Whether or not someone selects your product from a pile of products, stays on your website, or clicks on an ad, all depends on the first impression that your visuals create, and it takes less than a second.

What does it include?

Our Visual Identity

Concept

Capturing the essence of our brand, we’ve kept our visual identity clean, elegant, and timeless. The key for us was to carefully balance all the details so that those appear simple, while still standing out.

Logo

We wanted the logo to represent our direct yet forward approach and give a feeling of being growth-oriented and welcoming.

Brand Colours

We chose a pastel palette that exudes our sense of calm and aesthetic. To highlight the pastels and outline our balanced approach, we opted for bright yet complementing accents.