by abranda
USHERING INTO BRAND IDENTITY: BASICS BY ABRANDA STUDIO
Think of a brand that you love, your favourite brand. Does the brand logo, colour palette, packaging design, the tone it communicates with you in and many more things about it pop up in your mind all at the same moment? For instance, can you visualise the experience when you interact with that brand’s touchpoints and feel overjoyed? Most importantly can you make a clear-cut distinction between your favourite brand and its competitors in the same field? If yes, you’re moving in the right direction, a carefully curated and unambiguous brand identity is what separates you and every other Tom, Dick & Harry in the market. It is what gives you the edge! Branding Identity is what makes your business noticeable or as your favourite brand design agency, Abranda Studio says is what makes your business a brand.
WHAT IS BRAND IDENTITY DESIGN?
Brand design is all about creating a cohesive and consistent brand identity that resonates with your audience and reflects who you are and why are you different. It is what makes you noticeable and turns you into a powerhouse brand rather than just a mediocre business. So, going by the book branding identity is the collection of visible elements of a brand such as a logo design, visual identity, etc that identify and distinguish the brand in consumers’ minds. Branding Identity has two facets, the internal characteristics of a brand, the values it espouses and the external characteristics, the persona it exudes and its personality.
THE ABCs of BRAND DESIGN
Brand design is all about devising the perfect visual identity, logo design and a cohesive and coherent brand identity that reflects and personifies your brand. A brand design agency, like yours truly, aces at creating elements that mould and shape your organisation’s branding design and resonates with your company’s brand personality.
BUILDING THE FOUNDATION OF YOUR BRAND
Just like Apple’s brand identity & personality is all about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology, your brand identity design will shape how your consumers view you. While your brand is the perception of your company in the eyes of people who matter the most. Your consumers, your brand identity is a collection of all elements that you create to portray the exemplary brand. An epitome of a success-driven brand identity design is one that has the following elements in place:
- DISTINCT- It outstands the competition and grabs the eyeballs
- MEMORABLE- It makes a striking visual impact
- SCALABLE & FLEXIBLE- It should have the potential to grow and evolve as the brand grows.
- COHESIVE- Each elements compliments that brand identity design and adds value to it
- EASY TO APPLY- Intuitive and clear for product designers to use
As your brand identity is essentially the face of your brand it is very imperative that it stays consistent. It is not only used to attract new customers to a brand but also to make the existing ones feel at home. So, in a nutshell, a brand identity design is basically brand identity applied, where brand identity design is the actual process of creating the logo, colour palette, typography, etc.
ABRANDA STUDIO- BRAND DESIGN AGENCY
Based out of the heart of the capital, Abranda Studio is your one-stop destination for all your branding needs. From brand strategy, visual identity to content marketing. Abranda strives towards unlocking the potential of your most valuable intangible asset. And turning it into the next big thing in the world of brands. We let the soul of your brand meet the heart of your business and set you up for success.
