by abranda
Going by the mainstream belief that many mistakenly think of as the truth, your brand strategy is not limited to merely creating a funky and appealing logo and a catchy tagline to complement it. It is not even a start! But don’t fret, we’re here to guide you smoothly along the uncharted “brand strategy”, the Abranda way!
BASICS
Before you try and jump straight to which colour palette to use on your social media or on deciding your tone of communication with your followers online, take a step back and let’s dive into the basics first. By definition, brand strategy is the foundation of any brand that comprises a long-term plan of specific goals that can be achieved as your business gradually evolves into a successful brand. An unambiguous and clearly defined brand strategy positively impacts your consumers, their emotions, your competitive environment and much more while a poorly designed one can be the factor that ignites your spiralling down.
GOLDEN RULE- ALWAYS REMEMBER
A well-defined and executed brand strategy has 3 elements at its core: first, a diagnosis that defines the challenge, i.e. a realistic understanding of the current state of the business and market. Second, a guiding policy for dealing with the challenge, i.e. a policy that directs action while ruling out alternate approaches and lastly a set of coherent actions to accomplish the policy. This is how you overcome the complexity and conflict that plagues most businesses. This is what separates a powerful brand from a mediocre business, and as Abranda Studio goes by its philosophy of “Brand first, Business later”, we’re heading for a more comprehensive look into the world of Brand strategy. So to help you get a crux of the basics, we’ve compiled it all so that your brand could reign!
COMPONENTS THAT FUEL GROWTH- BRANDING STRATEGY SUCCESS POINTS
A growth-oriented brand strategy begins with what we know as a Purpose, a Functional and an Intentional Purpose which is more than just minting money with your business and that helps you stand apart from other businesses and become a brand. For instance, Apple does not just aim at selling its products but also add value to the overall business sector by going completely carbon neutral by 2030, that is what separates its purpose and makes it a great brand. Moving forward Consistency is another component for a comprehensive brand strategy that stands at the heart of contributing to brand recognition that consequently promotes brand loyalty. Apple and Coca-Cola seem to be the perfect examples here! Another element that separates the best from the average in terms of brand strategy is Emotion which tries to connect with the audience forming a bond that turns to brand loyalty and advocacy, because consumers aren’t always rational, right? Emotions play a big part in which brand we choose and The Red Cable Club by OnePlus or Harley Owners Group by Harley Davidson seem to be a great example. Next Flexibility is a component that is much needed to be successful. Brands should remain consistent enough to have a distinct identity but at the same time have enough flexibility and variation to keep things fresh. Old Spice is a classic example of how your brand can ace in this space. Moving on Employee Involvement, Loyalty & Competitive Awareness also account for some of the most crucial elements in your Branding Strategy.
“People do not buy goods and services, they buy relations, stories and magic”- Dan Wieden.
PS- Now you also know all the secrets to a successful Brand Strategy!
ABRANDA STUDIO- A Brand Strategy Connoisseur
Abranda Studio is among the very few agencies nationwide that focus on a strategic approach while building a brand. Brand Identity, Design, Positioning, Communication. You name it and we do it! We are A brand that loves brands and we are driven by a passion to build brands that people love.
PS- Did we tell you that BRAND STRATEGY is among one of our specialities?
