Visual identity design is an important aspect of your brand identity. It is what your customers see and how you create impactful impressions. These impressions, collectively, shape customer perception through the visual communication of your brand. From the logo design to the colour palette and imagery, visual branding communicates what your brand stands for, how it is different from the competition, and how it makes the customers feel.

Make sure you unlock the power of this persuasive form of communication. Brand visual identity not only creates meaning in the minds of your customers but guides behaviour, influences decisions, and in turn, grows your business.

Your brand identity is not just your logo. It goes way beyond, helping you position your brand, attracting your ideal customers, and having your conversions shoot up.

Designing the brand visual identity would involve maintaining a consistent visual language across all the touchpoints. It includes designing and defining standalone elements like brand colours, typography, style scapes, imagery, and of course, the logo, which can be the core differentiators for your brand.

The brand identity design process concludes in a brand style guide. The style guide provides instructions on how the brand should and should not be represented, across all the platforms at every instant.

At Abranda Studio, design and strategy go hand-in-hand. Since brand identity must be sustainable, we spend time on understanding your vision and goals first. Once this is done, our strategy team collaborates with our design team to roll out a well-thought and distinct visual identity for your brand.

Our brand designing and development agency lives by and promotes design thinking. We design visual identities with high brand recall values, maintaining consistency across all the communication and touchpoints.